EPISODE SUMMARY

Join scientist and mindset & high-performance coach Claudia Garbutt and founder & CEO of the men’s care company Tiege Hanley as they talk about what it takes to run a successful subscription-based business.

In this episode we talk about:

  • Running a global men’s care subscription business with over 350k customers worldwide
  • The pros and cons of a subscription-based business model
  • Healthy habits that make you look AND feel good

EPISODE NOTES

After a successful 20-year-career in the throes of Corporate America, Kelley left the industry to found his second company, Purchase Point.

Purchase Point helped CPG companies think differently about their in-store merchandising platforms. Growing quickly with global customers such as Unilever, Bayer, and Pfizer, Kelley brought a creative approach to captivating consumers during the last seven seconds along their Path to Purchase.

In 2016 he stepped away to found his next company, Tiege Hanley, an e-commerce company with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products.

Kelley is focused on enriching the experience for all customers and guiding men to a healthier lifestyle founded on self-confidence.

Tiege Hanley shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide.

Links:

Get 30% OFF your first box plus a FREE gift with your subscription:

 http://tiege.com/wiredforsuccess

Linkedin:

https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/

Impact of Smoking and Alcohol Use on Facial Aging in Women: Results of a Large Multinational, Multiracial, Cross-sectional Survey:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6715121/

Subscription-Based Business Model Example: Tiege Hanley with Kelley Thornton | Episode #109

Or listen on your favorite podcast player:

https://linktr.ee/wiredforsuccess

If you enjoyed this episode, learned something new, had an epiphany moment – or were reminded about a simple truth that you had forgotten, please click the “Rate this podcast” button below and leave a review & rating. This is the easiest way to support the show & I really appreciate it.

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